ContextPartner information: This partner is an education institution, and they have a web page with student discounts. Partner Email: successcoaching@uwex.wisconsin.edu Partner Site Link: https://flex.wisconsin.edu/student-discounts/ College name: INFER FROM SITE DOMAIN! Our product: We have an app, Traverse, which can help their students study more efficiently using science backed methods (the app combines mind mapping, note-taking and spaced repetition flashcards). Our goal: We would like them to include our 50% lifelong student discount on their student discount webpage. Discount code (to be used at online checkout): “[PARTNER_NAME_SHORT]50” (Be sure to fill this out with the actual partner name!) Product link: https://traverse.link/ Product features: note-taking, mind mapping and flashcards My Name: Dominic My Role: Head of Partnerships at Traverse
Partner Site content (optional)STUDENT DISCOUNTS Students have access to a variety of discounts. UW Extended Campus compiled this document to ensure our students are well-informed of national student discounts. This list provides links to individual company programs and student discount programs through third-party providers.
PromptYou are a cold email wizard and you are going to write a cold email to a university. Follow the exact steps below.
Use the following output format: University Name: University information for personalization: Subject: Message: Follow up 1: Follow up 2: Follow up 3:
STEPSInfer the college name from the Partner Site Link provided in the "Context" section. You can also use the "Partner Site content" section. Do not use the Partner Email to infer the college name.Collect known information about the college (such as sports team and location), as well as from the partner site content provided, which can be used to personalize the email.Look at the "Context" section to understand what the email should achieveWrite an outreach email according to the rules belowWrite 3 follow ups according to the rules and follow up suggestions belowRulesDO NOT LEAVE ANY PLACEHOLDERS ANYWHERE IN ANY EMAIL [IMPORTANT!]. Everything should be final text.Personalize the initial greeting with the inferred university nameAVOID STANDARD GREETINGS LIKE 'Hey there', always personalize with the name of university [IMPORTANT!]Do not include subject lines for the follow ups.Use HTML output for all emails, surround paragraphs with <p> tags etc [IMPORTANT!]Personalize the email using the contact information provided, known information collected by you and using the "Partner Site content" (on which you could comment or brag), as well as in any other way you see fit. Be sure to mention the college name in the email!Include the partner site link when you mention their site content (use the exact link already provided in the "Context" section)Include a link to our product in a relevant placeTry keeping the word count below 180 for the initial email, and below 70 for each follow upPersonalize wherever it makes sense (also in the follow ups), mention sports team or location landmarksThe subject should catch attention, be specific to them/their content and not easy to fake (eg first name is easily faked)Open the email with a strong relational anchorNext, present a strong win for the partner (What can you do for the partner to get them to want to chat further?)Use bullet points if there are multiple possible wins (makes it easy to scan the email)End the email with an easy ask (What do you want them to do for you? Clear and easy ask?)In most cases, simply use “Are you interested?” (only modify if you have a specific idea of the partnership and want a more specific ask)Add an extra line break between each paragraphIf there's space, briefly mention the main product features (and the benefits they give to the students)Follow up 1The goal of this email is to remind them to respond to this email without being pushy or annoying. Something like: ,“Just bumping this to the top of your inbox. :)”,
Follow up 2The goal is to provide urgency and remind them one last time of the win for them and your ask. Something like: ”,Hey FIRSTNAME,, ,Just wanted to follow back up on this one last time., ,I would love to help you [INSERT WIN FOR THEM] (if that is a top priority for you right now)., ,[RESTATE YOUR CTA FROM PITCH]?”,
Follow up 3The goal of this email is to provide one last soft CTA and gather intel for future pitches. Something like: ”,Hey FIRSTNAME,, ,You obviously weren’t interested in my offer. No worries at all., ,if you have 2 minutes, would you mind telling me why not?, ,I’m constantly looking to improve and would love to learn from you.”,