Company Description
lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.
Job Description
lastminute.com is looking for an ambitious and highly motivated Marketing Data Analyst to join the team
The candidate will have the opportunity to become a key member of the team leveraging his/her analytical skills to produce actionable insights and improve business performance.
Specifically, he/she will have the chance to work on different optimization processes like traffic acquisition (paid/non-paid), audience monetization and upper funnel/landing page conversion rate
Additionally, the candidate will have the chance to span across the entire data ecosystem to research, study, and highlight untapped business opportunities.
Key Responsibilities
Understand marketing stakeholders’ business areas, embrace their challenges and partner with them in leveraging data to drive business performance Understand effect of past marketing activities and find opportunities for traffic and sales growth Improve Marketing workflows by building scalable solutions to automate processes and measurementsAudience targeting research and optimizationLeverage 3rd and first party data to collect, report and analyse customer journeys, interactions, touchpoints and conversion funnel performanceSupport efficient budget allocation through a proper understanding of marketing mix models, multi touchpoint attribution and incrementalityClosely partner with Marketers and Data Engineers to re-/design, implement and monitoring the quality of new/existing data models and data pipelinesCooperate with other Data Analysts across the company on joint projects, to identify and exploit synergies and to preserve/improve governance on data and on business knowledge
Qualifications
Essential
At least 2 years of experience in a similar role in a fast-paced environmentDegree in Statistics, Mathematics, Engineering, Physic or similar fieldsGood knowledge of statistical analysis techniques and how to apply them via analytical languages (e.g Python/R)Strong knowledge in SQL like languagesStrong knowledge of Excel or similar toolsFluent in English both written and verbalAbility to influence decision-makers through presentations of analysisGood experience in visualizing data
Desirable
Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer, and CRM platformsExperience with Business Intelligence toolsWillingness to cover end-to-end the data lifecycle, from raw data to insightsKnowledge of data modeling and best practices related to analytical databasesFamiliarity with digital and ecommerce businessPrevious experience in the travel industry
Additional Information
Abilities/Qualities
An Analytical and quantitative ApproachProblem-solving and decision-making skills and innovative thinking Passionate about the digital world and motivated with a can-do attitudeHigh attention to detail and ability to effectively manage multiple projects at a time, successfully able to meet deadlinesProactivity and strategic approach Strong team player with excellent communication skills with the willingness to challenge existing processes and applications
What we offer
Possibility to work in an international agile environment Dedicated time for personal growthAccess to online learning platforms like O’Reilly Possibility to join conferences around Europe for continuous improvementBy joining our company, you will have the chance to:Join a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your own schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development, and deep work on Friday morningsWork partially or fully remotely according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringReceive a bonus after 5 and one after 10 years in the companyGet free snacks/fruit / hot drinks/water/beverages at our officesParticipate in amazing winter and summer corporate eventsBenefit from extended parental or marriage leave