Company Description
Leading the hospitality revolution, Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.
Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
Job Description
The Global Digital Marketing team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels
An exciting opportunity to be part of a team setting up a new path for Premium, Midscale & Economy brands, in an international environment ; building relationship with counterparts around the globe
Context Within the Global Digital Marketing team (Premium, Midscale & Economy division), in the Data & Analysis department led by the Head of Digital Marketing Data & Analysis reporting directly to the SVP Global Digital Marketing for Premium, Midscale & Economy Brands will be accountable and responsible for inin-depth eCommerce web direct data & analysis to support business performance and ensure Premium, Midscale & Economy Brands profitability. They will be responsible for 3 direct reports.
Monitor 360º eCommerce performance and budget to achieve Business and Financial targetsForecast & model worldwide eCommerce activities (spend and revenue targets) for Premium, Midscale & Economy division and support regions in establishing their local activitiesEnsure the link between eCommerce performance and the associated fees (Coordinate global digital marketing spend to ensure profitability and facilitate consolidation for Premium, Midscale & Economy divisionLead with Business Performance team the standardization of dashboarding across all levers (Acquisition, CRM, web…) with the support of the Digital Factory for one source of truth between Global and Regions, supporting POS or Destination view, calculating web direct ROIIntegrate where/if possible, Partner/Agency tools into our dashboard ecosystem to simplify business review and ROI reportingSupport the Digital Factory in data quality, tracking & measurement; contribute to and communicate guidelines and tools to regional teamsAlign and liaise with Business Performance team to provide a macro view of Premium, Midscale & Economy division web direct performanceEnhance digital marketing data & measurement capabilities, identify new data set collection and scale usageCollaborate with other department to get a holistic & coordinated approach of the performanceAlert on business data related issues and assist in identifying root causes and inform key impacted stakeholdersManage, develop and motivate direct reports; in charge of appraisals, development and succession plan Foster a culture of sharing, trust and recognition
Key Stakeholders:
Digital Factory Data TeamBusiness Performance teamRegions eCommerce teams
Qualifications
Analytics with Marketing & Loyalty background; strong data expertise in Digital channels essential10+ years (international) work experience preferably with experience in the Hotel and/or travel industryStrong data analysis skills, translating data into insight, with high proficiency in ExcelBusiness acumen , ability to make clear recommendationsProven track record in managing team, and working in a matrix environmentStrong leadership skills, collaborative working modeProactive, result driven in fast paced environmentExcellent communication & networking skillsStrategic and Analytical Problem Solver, target-oriented attitudeFluent in English + ideally other EU language
Additional Information
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”
What benefits can Accor offer its employees?
A real Work life balance :
Remote work : up to 12 remote days per month depending on team workflow. Extra allowance for /Reimbursement of IT equipment and other daily allowancesFor ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.
Work Everywhere :
Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employeeThe ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking
Attractive Finance benefits :
Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year700 €/year Allowance Green transportation such as electrical bike, scooter.Pass Navigo subsidised by a maximum of 75%Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles
Learning & development:
Management talent at the earth our of HR Accor strategy.
We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths
Our Culture #BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.